Florida is Presidente territory

[NewsWhore]

Presidente has caught on with South Florida beer lovers. The Sun Sentinel newspaper recently reported that the Dominican beer ranks among the area's top four best-selling imports, after old favorites such as Heineken, Corona and Beck. Presidente was introduced to Florida in 1991. Franklin Leon, vice president of the brewery, told the newspaper that they plan to double export revenues by 2012, building on their base in Florida, their strongest market abroad. Interestingly, while Latin Americans were their first target market, Presidente beer sales boomed when the company decided to expand beyond Hispanics. Last year, Presidente sold about one million cases in Florida. In the DR, sales exceed 41 million cases, several million of which are consumed by foreign tourists staying in the country's hotels.
See www.sun-sentinel.com/business/... (http://www.sun-sentinel.com/business/sfl-flzpresidente0413sbapr13,0,7156398.story)

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