Saturating voters?

[NewsWhore]

Adriano Miguel Tejada of Diario Libre comments on the fine line between attracting voters and saturating the market. "I have the impression that at this moment the excess of advertising of the purple-colored party is doing more damage than good, " writes Tejada. He explains that when the campaign started out, the idea was to overwhelm voters so that they felt a sensation of of invincibility of the candidate. But he says this could be counterproductive. People may say they are not going to vote, because "what's the point, we already won," or they may not try to convince others to vote for the party, he comments. He also points out that when reaching out to those that are undecided, too much advertising can have the opposite effect and motivate a vote for the opposition, as a way for irritated people to exercise their rejection of the barrage of advertising. Tejada says that the President-candidate would do better if he works to assure the people there will not be problems in forthcoming months, instead of insisting on propaganda that is already tiresome.
Participacion Ciudadana civic group said that the PLD invested RD$80 million in propaganda in April alone. The PRD invested RD$36.5 million, the PRSC RD$20.5 million.

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