Nestle exits DR ice cream market

[NewsWhore]

Nestle Dominicana S.A. has announced that it will no longer produce or sell ice cream in the country and will stop all ice cream production at its Manoguayabo factory immediately. The company will also stop importing ice cream to the DR. A press release from the company explained that the dominance of a particular brand of ice cream along with competition from other ice cream companies made it extremely difficult to compete and grow in the DR. The press release continues by saying that sales weren't able to grow sufficiently in order to make a substantial profit. This is one of those rare cases of local brands, in this case, Bon Ice Cream, winning out over well-funded international imports. In a company press release, Nestle says that "the market is dominated by an almost 40-year old brand that has strong backing from Dominicans".

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