NewsWhore
09-19-2008, 05:20 PM
Public relations expert Manuel Quiterio Cedeno comments today in El Caribe on how the Ladom dairy company, which was denounced for supplying below standard products to public schools, has committed a long series of communication strategy errors.
"First, when they thought that no one would dare report on the production of "milk" with whey without protein. Next, when the case hit the media, instead of being humble, that they could be arrogant and not pay any cost for the case. Third, when the case had reached scandal levels they could use attack as their strategy. And fourth, that they could resolve the serious image problem that had been created by humiliating the journalists in a court before a judge," he writes.
Cedeno writes that we are before "a spectacular monument to the absurd." With all these stupidities, they prolong their agony and the public perception of fraud increases.
"They sue because they feel defamed by what was said and published, and now they want to search the offices of the journalists to secure information that was not published," he writes, asking, "then what was the crime?"
More... (http://www.dr1.com/index.html#12)
"First, when they thought that no one would dare report on the production of "milk" with whey without protein. Next, when the case hit the media, instead of being humble, that they could be arrogant and not pay any cost for the case. Third, when the case had reached scandal levels they could use attack as their strategy. And fourth, that they could resolve the serious image problem that had been created by humiliating the journalists in a court before a judge," he writes.
Cedeno writes that we are before "a spectacular monument to the absurd." With all these stupidities, they prolong their agony and the public perception of fraud increases.
"They sue because they feel defamed by what was said and published, and now they want to search the offices of the journalists to secure information that was not published," he writes, asking, "then what was the crime?"
More... (http://www.dr1.com/index.html#12)