NewsWhore
12-16-2008, 05:50 PM
Presidente beer will be an official sponsor of the NBA's Miami Heat, making the Dominican national brand the first to sponsor a major American sports team. In the past, Presidente had an agreement with the NFL's Miami Dolphins. Few details about the partnership have been released, but Listin Diario reports that Presidente will be able to use the Miami Heat logo as part of its promotional campaigns. The beer will also have a special place in Miami Heat luxury boxes. The move by Presidente is a testament to the company's growth in recent years and its small but growing following beyond the borders of its native country.
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More... (http://www.dr1.com/index.html#14)