NewsWhore
01-29-2009, 06:00 PM
The Dominican government has launched its new tourism promotion campaign: "The Dominican Republic: It Has Everything" at the leading Spanish travel trade fair, Fitur. The campaign aims to make tourists aware that the DR is a complete destination with more than just beaches and sunshine, also offering adventure, ecotourism and culture. The effects of the global financial crisis are being felt at the 29th International Tourism Fair.
News reports indicate that exhibitors have booked 13% less space and there is an 18% drop in participating businesses. Of 13,530 participants last year, there are 2,400 fewer this year.
The DR is taking part with a 250 square meter stand decorated in tropical colors. Tourism Minister Francisco Javier Garcia announced that the "inexhaustible" campaign used over the past four years was "exhausted." He said that the bold new international advertising campaign seeks to let the world know that "the only thing missing from the Dominican Republic is snow."
More... (http://www.dr1.com/index.html#2)
News reports indicate that exhibitors have booked 13% less space and there is an 18% drop in participating businesses. Of 13,530 participants last year, there are 2,400 fewer this year.
The DR is taking part with a 250 square meter stand decorated in tropical colors. Tourism Minister Francisco Javier Garcia announced that the "inexhaustible" campaign used over the past four years was "exhausted." He said that the bold new international advertising campaign seeks to let the world know that "the only thing missing from the Dominican Republic is snow."
More... (http://www.dr1.com/index.html#2)