Branding Santo Domingo

[NewsWhore]

The National District, Santo Domingo West and Haina city municipal authorities have signed a cooperation agreement with the Ministry of Tourism to create a brand for the city of Santo Domingo, as a tourist and business destination. National District Mayor Roberto Salcedo says the goal is to promote Greater Santo Domingo (Santo Domingo East, West, North and the National District) as a single destination. Together, the area has around 3 million inhabitants. Salcedo believes Santo Domingo meets the criteria for becoming the Caribbean's commercial hub. The Ministry of Tourism and the National District city government will cover the costs of branding the city. Branding works will be under Rafael Holguin, the expert who developed the coat of arms the city is presently using.

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