[BrazilSun] Brazil's 10-Million Ad Blitz to Make Chicken into a National Symbol [Archive] - In Search of Chicas

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NewsWhore

07-17-2006, 09:10 AM

A US$ 10 million campaign is being elaborated by advertising agency Young & Rubicam (Y&R) to make Brazilian chicken into a national symbol, like French champagne and Swiss cheese. "Or lik...

Link To Original Article (http://story.brazilsun.com/p.x/ct/9/id/1c85593355e715d4/cid/24437442923341f1/)