NewsWhore
01-11-2011, 03:30 PM
Writing over the Three Kings holiday, Diario Libre editor Ines Aizpun highlighted the way in which several leading Dominican companies have become involved in campaigns to save the country. "Some care for beaches and corals, promote recycling, and others sponsor hills and forests, those that are concerned about water resources," she writes.
"On of the most comprehensive campaigns begun in 2010 with that vision of corporate responsibility is the one aimed at saving the Bicknell Thrush bird, sponsored by Helados Bon and its new Chocolate Maple flavor ice cream.
The story is that a small bird migrates from the southeast of Canada and the northeast of the US and travels to the Dominican Republic to seek refuge in the forests of Loma Quita Espuela and Loma Guaconejo scientific reserves in the central/northeastern part of the country.
"Curiously the females separate from the males during their stay in the Caribbean, and remain in different forests. The degradation of their habitat both here and in the north has endangered this unique species, encouraging scientists, companies and Dominican organizations to organize campaigns to rescue the habitat that these birds need so they can continue to sing.
She emphasizes that precisely the collaboration of companies, scientists and citizens gives a very valuable angle to this example of social corporate responsibility.
Helados Bon introduced the flavor on 3 November 2010. It is a combination of organic chocolate, macadamia nuts and maple syrup, elements from the thrush's breeding and wintering ranges. The company says that when buying the flavor, consumers are helping the rare Bicknell Thrush bird. A portion of proceeds from the sales help protect the bird's natural habitat in the DR.
http://diariolibre.com/noticias_det.php?id=275091
http://vtecostudies.blogspot.com/2010/11/conservation-flavored-ice-cream.html
More... (http://www.dr1.com/index.html#10)
"On of the most comprehensive campaigns begun in 2010 with that vision of corporate responsibility is the one aimed at saving the Bicknell Thrush bird, sponsored by Helados Bon and its new Chocolate Maple flavor ice cream.
The story is that a small bird migrates from the southeast of Canada and the northeast of the US and travels to the Dominican Republic to seek refuge in the forests of Loma Quita Espuela and Loma Guaconejo scientific reserves in the central/northeastern part of the country.
"Curiously the females separate from the males during their stay in the Caribbean, and remain in different forests. The degradation of their habitat both here and in the north has endangered this unique species, encouraging scientists, companies and Dominican organizations to organize campaigns to rescue the habitat that these birds need so they can continue to sing.
She emphasizes that precisely the collaboration of companies, scientists and citizens gives a very valuable angle to this example of social corporate responsibility.
Helados Bon introduced the flavor on 3 November 2010. It is a combination of organic chocolate, macadamia nuts and maple syrup, elements from the thrush's breeding and wintering ranges. The company says that when buying the flavor, consumers are helping the rare Bicknell Thrush bird. A portion of proceeds from the sales help protect the bird's natural habitat in the DR.
http://diariolibre.com/noticias_det.php?id=275091
http://vtecostudies.blogspot.com/2010/11/conservation-flavored-ice-cream.html
More... (http://www.dr1.com/index.html#10)