NewsWhore
02-21-2011, 01:50 PM
Helados Bon, the leading ice cream manufacturer in the Caribbean, announced today Colombian investment will take the Dominican company to new heights. With the alliance, the group seeks to penetrate the US, Caribbean and Central American markets, taking advantage of the DR-CAFTA and Caribbean free trade agreements.
Grupo Nacional de Chocolates S.A. (Meals and Crem Helado brands), the company that controls 80% of the ice cream market in Colombia, took on 73% of the shares of Helados Bon.
In a press release, Helados Bon stated: "We welcome this new shareholder that will contribute their capacity and vision to take our delicious Bon ice cream together with us to lead in the region and beyond, contributing in an important way to the development of our people and the Dominican Republic.
"With this alliance we will work with this important international group to consolidate our local leadership and project our Dominican brand abroad, promoting our values and principles as a company committed to the future of the country."
The company will be managed by a board head by Jesus Moreno, actual president of the company.
The company explains that the Meals de Colombia is the leader in the Colombian market and is part of the Grupo Nacional de Chocolates S. A., the fourth largest food producer in Latin America.
Bon that controls 80% of the Dominican ice cream market, was founded in 1972 by the Moreno family and has maintained its leadership based on quality products and a strong culture of corporate responsibility and environmental conservation programs. Bon wrote marketing history in the DR by defeating giant ice cream companies that fought for the leadership of the Dominican market share, including Unilever (Magnum), Nestle, Baskin Robbins, and Hagen Dazs.
In an announcement made in Colombia, the Grupo Nacional de Chocolates S.A. said the investment is US$38.7 million. Bon company sales for 2010 were reported to be US$23 million. With the alliance, the Colombian company also secured the rights to the Yogen Fruz franchise operated by Bon in the Dominican Republic. Bon operates 337 ice cream stores and has 1,648 freezers in stores and 655 mobile ice cream carts nationwide.
More... (http://www.dr1.com/index.html#5)
Grupo Nacional de Chocolates S.A. (Meals and Crem Helado brands), the company that controls 80% of the ice cream market in Colombia, took on 73% of the shares of Helados Bon.
In a press release, Helados Bon stated: "We welcome this new shareholder that will contribute their capacity and vision to take our delicious Bon ice cream together with us to lead in the region and beyond, contributing in an important way to the development of our people and the Dominican Republic.
"With this alliance we will work with this important international group to consolidate our local leadership and project our Dominican brand abroad, promoting our values and principles as a company committed to the future of the country."
The company will be managed by a board head by Jesus Moreno, actual president of the company.
The company explains that the Meals de Colombia is the leader in the Colombian market and is part of the Grupo Nacional de Chocolates S. A., the fourth largest food producer in Latin America.
Bon that controls 80% of the Dominican ice cream market, was founded in 1972 by the Moreno family and has maintained its leadership based on quality products and a strong culture of corporate responsibility and environmental conservation programs. Bon wrote marketing history in the DR by defeating giant ice cream companies that fought for the leadership of the Dominican market share, including Unilever (Magnum), Nestle, Baskin Robbins, and Hagen Dazs.
In an announcement made in Colombia, the Grupo Nacional de Chocolates S.A. said the investment is US$38.7 million. Bon company sales for 2010 were reported to be US$23 million. With the alliance, the Colombian company also secured the rights to the Yogen Fruz franchise operated by Bon in the Dominican Republic. Bon operates 337 ice cream stores and has 1,648 freezers in stores and 655 mobile ice cream carts nationwide.
More... (http://www.dr1.com/index.html#5)