Why the JCE advertising campaign?

[NewsWhore]

The president of the Dominicans for Change political party, Eduardo Estrella has criticized the Central Electoral Board's use of funds for an advertising campaign at a time when, according to him, austerity should be the norm. The JCE recently announced it was spending RD$5.9 million on an advertising campaign for its institutional image. Estrella believes that the money would be better used in advancing the biometrical program and strengthening the work of the civil registry offices. "The JCE has a good image according to the polls, and what it should do now is work on improving the services it provides and modernizing the electoral system," he said. The contract was granted to the advertising agency Aristides Figueroa y Asociados SRL.

More... (http://www.dr1.com/index.html#6)