NewsWhore
03-31-2011, 06:40 PM
United Brands is the new distributor of Coors beer in the Dominican Republic. The beer is produced by Molson Coors Brewing Co. that is seeking to increase its market share of what is described as the largest beer market in the Caribbean. In the DR light beer is estimated to make up half of beer sales. As reported in Diario Libre, Jose Jimenez told Diario Libre that beer consumption in boxes of bottles of 12 ounces is around 50 million boxes in the DR. The imports sell around 400,000 boxes.
First to be introduced is Coors Light, as part of the company's ongoing global strategy. The beer is available in about 30 countries.
Retailers across the Dominican Republic will now carry Coors Light bottles and cans. All packages will feature mountains on the Cold Activated label that turns blue when Coors Light has been chilled to the perfect temperature for ice-cold refreshment.
United Brands also distributes Johnny Walker, Old Parr, Buchanan's Smirnoff, Tanqueray, Tequila Don Julio, Vat 69, Zacapa and Bailey's.
More... (http://www.dr1.com/index.html#12)
First to be introduced is Coors Light, as part of the company's ongoing global strategy. The beer is available in about 30 countries.
Retailers across the Dominican Republic will now carry Coors Light bottles and cans. All packages will feature mountains on the Cold Activated label that turns blue when Coors Light has been chilled to the perfect temperature for ice-cold refreshment.
United Brands also distributes Johnny Walker, Old Parr, Buchanan's Smirnoff, Tanqueray, Tequila Don Julio, Vat 69, Zacapa and Bailey's.
More... (http://www.dr1.com/index.html#12)