[TS] THE MEDIA BUSINESS: ADVERTISING -- ADDENDA; Heineken Pokes Fun At Big Blackout

[NewsWhore]

Heineken USA is introducing TV ads that poke fund at blackout of Aug 14; spot, in Spanish, is aimed particularly at viewers with roots in Dominican Republic, where power failures are more common; ad was created by Vidal Partnership (S)...

More... (http://select.nytimes.com/gst/abstract.html?res=F20F14FD385D0C758EDDA10894DB404482&partner=rssnyt&emc=rss)