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View Full Version : New RD$5 million branding for JCE



NewsWhore
07-07-2011, 03:50 PM
The Central Electoral Board (JCE), which is preparing the 20 May 2012 presidential election, launched its new branding yesterday. The new branding was devised by the Aristides Figuera advertising agency. The company is reported to have been paid RD$5,913,680 to design the new institutional image. The new branding features a thumbprint. JCE president Roberto Rosario said that the new branding seeks to reaffirm the board's connotations of commitment, honesty, efficiency and credibility.

www.jce.gob.do (http://www.jce.gob.do)

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