NewsWhore
08-11-2011, 04:20 PM
In an unprecedented event, the Tourism Cluster of Santo Domingo brought together Tourism Minister Francisco Javier Castillo, the Mayors of Greater Santo Domingo Roberto Salcedo (National District), Juan de los Santos (SD East), Daniel Ozuna (Boca Chica), Francisco Pena (SD West) and Francisco Fernandez (SD North) and the president of the Commonwealth of Greater Santo Domingo Onofre Rojas to jointly announce the new marketing brand for the city of Santo Domingo at the Santo Domingo Hilton yesterday. The city is now branded as: Santo Domingo es Alegria! Santo Domingo is Joy!
Speaking at the event, Mayor Roberto Salcedo stressed the brand captures what makes Santo Domingo different from other cities. He said the effort "puts a last name on the name of Santo Domingo." Salcedo says the message comes at the right time when there are so many ongoing difficulties affecting day-by-day living.
Freddy Ginebra, spokesman for the Cluster of Santo Domingo explained the branding was the result of three years of intense work and research. It was designed by Dominican Rafael Holguin, a 1990 graduate of Altos de Chavon School of Design who is director of design at Palio Communications in the United States, and who years ago had designed the institutional logo of the city of Santo Domingo.
Tourism Minister Francisco Javier Castillo highlighted the branding recognizes what surveys of European, US and Canadian tourists have always said about the way they feel about Dominicans, and their spontaneity. Javier Castillo forecasts an increase in tourism to the city following the completion of the Coral Highway linking the city with Punta Cana next year. He said the curve-free expressway will cut driving time to under two hours from 4 hours at present. He forecast an avalanche of tourists could come to see the city attracted by the Colonial City, gastronomy and shopping. He said that at present time only 7% of the tourists that visit Punta Cana come to the city. He said this branding helps prepare the city for the increased visitations.
More... (http://www.dr1.com/index.html#1)
Speaking at the event, Mayor Roberto Salcedo stressed the brand captures what makes Santo Domingo different from other cities. He said the effort "puts a last name on the name of Santo Domingo." Salcedo says the message comes at the right time when there are so many ongoing difficulties affecting day-by-day living.
Freddy Ginebra, spokesman for the Cluster of Santo Domingo explained the branding was the result of three years of intense work and research. It was designed by Dominican Rafael Holguin, a 1990 graduate of Altos de Chavon School of Design who is director of design at Palio Communications in the United States, and who years ago had designed the institutional logo of the city of Santo Domingo.
Tourism Minister Francisco Javier Castillo highlighted the branding recognizes what surveys of European, US and Canadian tourists have always said about the way they feel about Dominicans, and their spontaneity. Javier Castillo forecasts an increase in tourism to the city following the completion of the Coral Highway linking the city with Punta Cana next year. He said the curve-free expressway will cut driving time to under two hours from 4 hours at present. He forecast an avalanche of tourists could come to see the city attracted by the Colonial City, gastronomy and shopping. He said that at present time only 7% of the tourists that visit Punta Cana come to the city. He said this branding helps prepare the city for the increased visitations.
More... (http://www.dr1.com/index.html#1)