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View Full Version : `Mad Men' and the Odd Power of Focus Groups: Echoes - Bloomberg



NewsWhore
03-22-2012, 04:10 PM
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Bloomberg (http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNG50Uws543y1x0F_sn0NUGhWpwrTg&url=http://www.bloomberg.com/news/2012-03-22/-mad-men-and-the-odd-power-of-focus-groups-echoes.html)


`Mad Men' and the Odd Power of Focus Groups: Echoes (http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNG50Uws543y1x0F_sn0NUGhWpwrTg&url=http://www.bloomberg.com/news/2012-03-22/-mad-men-and-the-odd-power-of-focus-groups-echoes.html)
Bloomberg
... the coterie of consumer surrogates, the exchange of confidences, the detached gaze of the hidden observers -- evokes the distinctive power of the "focus group," the interview technique that gained currency on Madison Avenue after World War II.

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