NewsWhore
06-04-2012, 11:40 PM
Dish's Ad-Skip Tool May Benefit From Cablevision DVR Case (http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNE7knOsvRorJREVEiq4c8VsEDVOWw&url=http://www.bloomberg.com/news/2012-06-05/dish-s-ad-skip-tool-may-benefit-from-cablevision-dvr-case.html)
Bloomberg
“Since 2007, ad-skipping has been part of the currency for negotiating in TV,” Adgate said. He said commercial ratings are typically 5 percent to 7 percent lower than the total television viewing audience. Network TV ad spending declined about 2 ...
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[url=http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNE7knOsvRorJREVEiq4c8VsEDVOWw&url=http://www.bloomberg.com/news/2012-06-05/dish-s-ad-skip-tool-may-benefit-from-cablevision-dvr-case.html]More... (http://news.google.com/news/more?ned=us&ncl=dvgzLUorsJM_b_M)
Bloomberg
“Since 2007, ad-skipping has been part of the currency for negotiating in TV,” Adgate said. He said commercial ratings are typically 5 percent to 7 percent lower than the total television viewing audience. Network TV ad spending declined about 2 ...
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[url=http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNE7knOsvRorJREVEiq4c8VsEDVOWw&url=http://www.bloomberg.com/news/2012-06-05/dish-s-ad-skip-tool-may-benefit-from-cablevision-dvr-case.html]More... (http://news.google.com/news/more?ned=us&ncl=dvgzLUorsJM_b_M)