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View Full Version : Bon: Good ice cream at 40



NewsWhore
06-14-2012, 03:00 PM
The Bon Ice Cream company celebrated its 40th anniversary yesterday, Wednesday 13 June, as the nation's leader in ice cream sales with a show for franchisers and key players in the ice cream business with performances by El Poeta Callejero and Hermanos Rosario playing songs and telling anecdotes of how important Bon has been even in their lives.

Bon owns up to 80% of the market, 1,500 direct jobs, the export of products around the Caribbean region, and a half a dozen successful ecological projects and projects that are beneficial for the ecosystem of the Dominican Republic. In 2011, the leading Latin American food-processing conglomerate, Nutresa from Colombia, purchased majority shares in the company. Leading executives of the company, including Carlos Piedrahita and Mario Alberto Nino spoke during the event on the pluses of the globalization for the company.

Company founder and shareholder Jesus Moreno stressed that in nearly half a century, the company has introduced an innovative style, based on its strength of being flexible, open and agile. It was the first company to create the first system of franchises in the country in the 1980s, way before the big multi-national franchises came in. He stated that the company has been a pioneer in developing business models with social and environmental solutions and that it had received major accolades from the United Nations Millennium Project, National Geographic, the Inter-American Development Bank, the United Nations Food and Agriculture Organization (FAO) and the Prince of Wales.

Helados Bon is credited with the creation of fruit-based products, including passion fruit, macadamia nuts, organic coffee, organic chocolate, organic chocolate with macadamia nuts, and choco-maple flavors.

Moreno Portalatin said that the most notable projects included the reforestation and the Macadamia nursery in Jarabacoa, the Macadamia nursery in La Loma, transnational planting of Macadamia across the frontier (Haiti-DR), reforestation with mango trees along the frontier with Haiti, the strawberry farm in La Cotorra in Constanza and the hybrid lime farm in the pilot farm in Polo, Barahona.

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