NewsWhore
08-29-2007, 05:30 PM
In a 13 August release, TiVo says that the Dominican Republic Tourism brand has distinguished itself for making the TiVo Stop||Watch Commercial Rankings in the "Least Fast-Forwarded" list on multiple occasions. The DR made the top 5 of the list in May and again in June for its "inexhaustible" campaign. In the more recent June ranking, the DR tourism brand placed 2nd in the Least Fast-Forwarded category.
The Ministry of Tourism recently published it has spent US$60 million to advertise the Dominican brand abroad in the past three years.
TiVo follows advertisements on networks, daytime and primetime to measure viewership.
TiVo is the creator of and a leader in advertising solutions and television services for digital video recorders. Other categories tracked are Total Viewing of Top Programs, Timeshifted Commercials compared with Timeshifted Programs.
See http://investor.tivo.com/releasedetail.cfm?ReleaseID=259351
More... (http://www.dr1.com/index.html#11)
The Ministry of Tourism recently published it has spent US$60 million to advertise the Dominican brand abroad in the past three years.
TiVo follows advertisements on networks, daytime and primetime to measure viewership.
TiVo is the creator of and a leader in advertising solutions and television services for digital video recorders. Other categories tracked are Total Viewing of Top Programs, Timeshifted Commercials compared with Timeshifted Programs.
See http://investor.tivo.com/releasedetail.cfm?ReleaseID=259351
More... (http://www.dr1.com/index.html#11)