NewsWhore
02-06-2008, 08:30 PM
Brugal & Co., the leading rum brand in the DR, has sold a majority share of its stock to the Edrington Group of the United Kingdom. By itself, Brugal is one of the world's larger rum exporters, with sales of five million cases and a Top 20 ranking of Impact's Top 100 growth premium spirit brands worldwide. Brugal is among the first quality alcoholic beverages according to some magazines. Currently, Brugal controls 80% of the Dominican market and is the fastest growing rum brand in Europe, having grown over 70% between 2002-2006.
With the partnership, Edrington is able to enter one of the fastest growing spirit categories globally, complementing its portfolio of whiskies. Edrington is the maker of Famous Grouse, the largest selling Scotch whiskey in Scotland, along with Cutty Sark and single-malt Scotch whiskeys Macallan and Highland Park. The announcement was made internationally by Ian Curle, chief executive of Edrington and in the DR by Brugal president George Arzeno Brugal. The Brugal family will continue to manage the company, continuing a tradition dating back to 1888.
According to Edrington, "The agreement with the Brugal Company is in line with our strategy and is a major step forward for Edrington. We announced some time ago our objective to increase international growth and stated that as well as developing our core brands, we also intend to target opportunities outside the Scotch whisky category.
"Brugal is a high growth brand in a dynamic category and we intend to fulfill its significant potential."
More... (http://www.dr1.com/index.html#8)
With the partnership, Edrington is able to enter one of the fastest growing spirit categories globally, complementing its portfolio of whiskies. Edrington is the maker of Famous Grouse, the largest selling Scotch whiskey in Scotland, along with Cutty Sark and single-malt Scotch whiskeys Macallan and Highland Park. The announcement was made internationally by Ian Curle, chief executive of Edrington and in the DR by Brugal president George Arzeno Brugal. The Brugal family will continue to manage the company, continuing a tradition dating back to 1888.
According to Edrington, "The agreement with the Brugal Company is in line with our strategy and is a major step forward for Edrington. We announced some time ago our objective to increase international growth and stated that as well as developing our core brands, we also intend to target opportunities outside the Scotch whisky category.
"Brugal is a high growth brand in a dynamic category and we intend to fulfill its significant potential."
More... (http://www.dr1.com/index.html#8)