Store brands can save up to 30%

[NewsWhore]

The introduction of store brands to most of the country's main supermarket chains means that many consumers could save up to 30% on some items. Most of these store brands are food items and can be found in Super Pola, PriceSmart and Bravo supermarkets. Nacional Supermarkets have their own brands and customers recognize them easily. Supermarket spokespersons told Diario Libre that the stores look for products that do not generate a lot of brand loyalty, and this allows for the introduction of store brands. For example, Nacional Supermarkets' Lider brand offers quality and a 20-30% saving for customers. As consumers become more sophisticated, the purchase of store brands plays a greater role, according to Cintia Antonio of Nacional.

More... (http://www.dr1.com/index.html#13)